Logo Documentation

Comprehensive guide to logo types, implementation, and optimization for web applications.

Logo Types and Best Practices
Understanding different logo formats and when to use them

SVG Logos

SVG

Best for: Most web applications, responsive designs, and interactive elements.

Advantages: Scalable without quality loss, smaller file size, animatable, programmable with CSS/JS, accessible.

PNG Logos

PNG

Best for: Complex graphics with transparency where SVG isn't suitable.

Advantages: Lossless compression, transparency support, wide compatibility.

WebP Logos

WebP

Best for: Modern websites where performance is critical.

Advantages: Smaller file size than PNG/JPG, supports transparency and animation.

Responsive Logos

XS
S
M
L

Best for: Websites that need to adapt across many device sizes.

Advantages: Adapts to different contexts, maintains brand recognition at all sizes.

Logo Implementation Strategy

When implementing logos in your web application, consider these factors to determine the best approach:

  • Brand requirements: Some brands have strict guidelines about logo presentation
  • Technical context: Consider where and how the logo will be displayed
  • Performance needs: Balance quality with loading speed
  • Accessibility: Ensure the logo is accessible to all users
  • Responsive behavior: Plan how the logo adapts across breakpoints
Structured Data for Logos
How to implement schema.org markup for logos

Using structured data helps search engines understand your brand identity. The Organization schema with a logo property is recommended for brand logos.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "SVX",
  "url": "https://svx.com",
  "logo": "https://svx.com/logo.png",
  "sameAs": [
    "https://twitter.com/svx",
    "https://github.com/svx"
  ]
}
</script>

Key Requirements:

  • Logo image should be in a standard format (PNG, JPG, GIF)
  • Image should be at least 112x112px
  • URL should be absolute, not relative
  • Image should be crawlable and indexable